How “Zomato” top-scoring the market?
When it comes to delivering and recognizing food Zomato has outreached it’s boundaries leaving behind the competitors.
Today I decided to write about zomato because the recent event gave me a blink of an eye as the video of the old couple circulated in the social media and zomato acknowledged the event and decided to give their dhaba a proper listing in their app. Now I am not surprised by this decision of zomato as they are being really active in the market and helping their customers have a really nice experience with them for the last 1 year, slowly and steadily they have made a special place in their existing as well as the potential customers hearts.
Zomato in the past 1 year has made different new policies and changes in their mode of working they are not only delivering food on time but also providing various benefits to the surroundings and this is what called “people marketing”. Thinking about your customers has only been the success mantra for various start-ups and businesses as in the market it is said: “the customer is the king”. And I believe zomato is working in the right direction.
Let us look at the summed up updates of zomato in the CY 2020:
Food Delivery India — Mid-COVID Report 2 — September 2020
Since zomato published its first mid-COVID Report on August 19th, the food delivery industry has shown stronger signs of recovery. It continues to grow back steadily to pre-COVID levels, with the overall sector clocking ~85%+ of pre-COVID GMV (Gross Merchandise Value), up from ~75%+ last month. With more premium restaurants, i.e. restaurants where a meal for two may cost ₹1500 and above, now opening up to online delivery, a larger number of affluent consumers are embracing online ordering. Overall spends on such premium restaurants have grown by over 25% over pre-COVID levels.
Feed the Daily Wager — A Transparency Report
In early April, when all of us were getting used to working from home, India’s daily wager community was struggling to find ways to feed their families. The loss of daily livelihood meant that they had no money to pay their landlords, and no money to put food on the table. COVID-19 was the least of their worries. 50 Zomato employees, 500+ Feeding India volunteers (aka Hunger Heroes), 99,883 individuals, 66 companies, and 426 NGOs came together with Feeding India in a massive collaborative effort to ensure that millions of our fellow countrymen do not sleep on an empty stomach. Read the full detail report.
Introducing period leaves for women
This according to me and every woman out there will agree is the most amazing step that any business could take. At Zomato, they want to foster a culture of trust, truth, and acceptance. Starting from, all women (including transgender people) at Zomato can avail up to 10 days of period leaves in a year. While zomato says -
A note for men — our female colleagues expressing that they are on their period leave shouldn’t be uncomfortable for us. This is a part of life, and while we don’t fully understand what women go through, we need to trust them when they say they need to rest this out. I know that menstrual cramps are very painful for a lot of women — and we have to support them through it if we want to build a truly collaborative culture at Zomato.
Food support for migrant laborers traveling home
The economic impact of this pandemic has cut across various sectors. The daily wager community, which forms a large part of India’s workforce, is still struggling to arrange food for their family. Workers at construction sites, shops, restaurants, delivery staff, and local transport systems, who live on daily or weekly earnings saw their daily source of income come to a sudden halt. In March, they started ‘Feed the Daily Wager’ to support this community to survive through the pandemic. In these two months, they have been able to distribute close to 6 lakh rations kits, facilitating about 6 crore meals thanks to the contribution of thousands of people across the country.
Baba Ka Dhaba
Well, this was the most recent news we heard from zomato as a guy took a video of an old couple who were struggling with their food stall in Delhi and that video got so viral on the social platform that it came to the notice of zomato and grabbing the opportunity zomato listed the Dhaba on their app to help the poor couple and not only this they requested people to find more such dhabas and request the app to list them on zomato.
Personally, I feel zomato has took a great effort to make them people’s first choice whether it is their food delivery or their activities they have certainly made a difference and I and many others would appreciate them to be so active and reluctant in the market.
